This practice of using traditional commercial marketing to sell products and address a social issue at the same time is becoming more common, and I love it.
For-profit companies advertise for and contribute a percentage of sales to a nonprofit organization. The company makes sales and generates positive publicity, and the nonprofit raises awareness and gets contributions.
Everybody wins--the company, the consumer, and the cause.
1 comment:
Hmmm.
What do you think of Harvest M&M's?
I think they've got something here!
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